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Sunday Sport sister company to launch porno ISP service

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A company allied to the Sport newspaper - the UK tabloid never known to shy away from publishing as much sex and nudity as possible - is to offer a Web service aimed at people looking for pornography. Not that it’s ever been hard to find porn on the Web, in fact for many people the issue here is how to keep away from it. The service will be offered by Solarnet, which is part of the Gold Star pornography group and run by David Sullivan. The service will take the Sport’s familiar in-yer-face approach to matters of the flesh and replicate it online. Mark Sawtell, a director of Solarnet is reported to have said that there is a massive demand for a porn-specific Web service. "90 per cent of traffic on the net is adult content. This is clearly what people want." Gold Star is also behind a number of top-shelf adult magazines, including Rustler and will be distributing 300,000 CDs with the service’s software. It also has interests in a dozen porn-related Web sites, two live video channels and the site for the Sport paper. The company hopes to broaden the service out and eventually over Web porn via the TV in peoples’ homes. Sawtell added: "There is a big market of people out there who are embarrassed to buy a magazine, but would welcome the chance to have material delivered discreetly to their TV." Interesting use of the word discreet, Mark. ®

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