Feeds

Mirror Group offers portal services

Aims to squeeze out digital opposition

  • alert
  • submit to reddit

Build a business case: developing custom apps

The Mirror Group has set its sights on becoming a major Internet portal after it announced today that it was entering a strategic partnership with US Internet Service Provider (ISP) Zip2. The Mirror Group's regional division, which includes the Birmingham Post and Mail, Coventry Evening Telegraph and 34 weekly titles, will help provide customised local material for users of this new online newsagent. The announcement exceeds earlier speculation that the newspaper group was to offer branded subscription-free Internet access similar to those services offered by Arsenal FC and Toys R Us. But the company has also signalled its interest to become an ISP in the future. With traditional newspaper circulation falling as part of a structural decline in the industry, the Mirror Group's move could be interpreted as a bid to compensate for the drop in sales. But well-briefed spin doctors were quick to stamp out any speculation that this was a significant shift towards online publishing by the Mirror Group. Instead, John Allwood, CEO of Mirror Group believes this move will ensure that the group will stay ahead of its traditional competitors. It will help the Mirror Group establish a sustainable market leadership over the new generation of digital competitors, he said, before they gain a foothold in local UK markets. "This strategic alliance is central to our strategy of providing a range of integrated media and communication services at local and national level that compliment and build on each other," he said. Zip2 hosts and maintains nearly 200 consumer Web sites in major US metropolitan areas, including the New York Times and Knight Ridder Morris Communications. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.