Feeds

Kingston and Action team up to sell memory over the Web

Lack of some products and lengthy lead times may dampen customer enthusiasm though

  • alert
  • submit to reddit

High performance access to file storage

Kingston Technology is selling its memory on-line through UK reseller Action. The memory manufacturer is using a direct link from Action’s Web site to allow end-users to order memory modules. Customers can search via manufacturer, part number or specifications for the items needed. Kingston claims its entire memory range is available over the Internet. However, there are still a few hiccups in the system. For example, a search for a Fujitsu ErgoPro e365 proved fruitless for 32, 64 and 128 Mb modules, bringing up the message: "Sorry, Kingston part number D464001 is not in the current online catalogue." It was the same story for the ErgoPro e366. The Register asked Kingston if it wasn’t easier and less frustrating just to call your usual reseller direct, especially as most resellers offer next day delivery and the Kingston/Action site can only offer delivery "within three working days." Alison Heath, Kingston UK sales and marketing director, said: "We’re trying to take some of the complexity out of ordering. Memory isn’t easy to configure. Customers can now go into the site, select the memory, see if it’s available and order it. A reseller may not be able to provide all that information in one phone-call." Heath admitted that if Action didn’t have the required item in stock, and the order went in late and missed the shipment, memory could take up to three working days to arrive. But she added: "Some customers prefer to use e-commerce, others prefer the telephone. Action and many other mail-order companies are trying to show on-line ordering is a more efficient way of doing business for both parties." Kingston is looking for other resellers to take part in the scheme. It was unable to provide figures on the popularity of the selling tool. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.