Feeds

Kingston and Action team up to sell memory over the Web

Lack of some products and lengthy lead times may dampen customer enthusiasm though

  • alert
  • submit to reddit

Seven Steps to Software Security

Kingston Technology is selling its memory on-line through UK reseller Action. The memory manufacturer is using a direct link from Action’s Web site to allow end-users to order memory modules. Customers can search via manufacturer, part number or specifications for the items needed. Kingston claims its entire memory range is available over the Internet. However, there are still a few hiccups in the system. For example, a search for a Fujitsu ErgoPro e365 proved fruitless for 32, 64 and 128 Mb modules, bringing up the message: "Sorry, Kingston part number D464001 is not in the current online catalogue." It was the same story for the ErgoPro e366. The Register asked Kingston if it wasn’t easier and less frustrating just to call your usual reseller direct, especially as most resellers offer next day delivery and the Kingston/Action site can only offer delivery "within three working days." Alison Heath, Kingston UK sales and marketing director, said: "We’re trying to take some of the complexity out of ordering. Memory isn’t easy to configure. Customers can now go into the site, select the memory, see if it’s available and order it. A reseller may not be able to provide all that information in one phone-call." Heath admitted that if Action didn’t have the required item in stock, and the order went in late and missed the shipment, memory could take up to three working days to arrive. But she added: "Some customers prefer to use e-commerce, others prefer the telephone. Action and many other mail-order companies are trying to show on-line ordering is a more efficient way of doing business for both parties." Kingston is looking for other resellers to take part in the scheme. It was unable to provide figures on the popularity of the selling tool. ®

Boost IT visibility and business value

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.