Feeds

Free-pc.com locks aim on UK

Brits to get in yer face advertising on the desktop

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Free-PC, the US company that gave "free" computers to punters willing to sell their soul and intimate financial details, is coming to the UK. The US company gave away 10,000 Compaq Presarios this month in a $10 million experiment. Its owner Idealab will launch here this year, according to Ziff-Davis’ news site ZDNet. Free-PC makes its cash by selling advertising that regularly bombards users on-screen. It also sells personal information about its users’ buying habits. See earlier story. One million people applied for the Free-pc.com computer give-away bonanza in the US. Only 10,000 were selected. CSL analyst Clive Longbottom said this should be a lesson to us all, but feels it could give the IT industry a boost. "Customers must have the right profile to qualify for one of these machines. The questionnaire only targets those people the advertisers are interested in, and that’s people with disposable income," said Longbottom. The PCs have a 15" screen, with banner advertising constantly taking up around 2" on every side. This restricts the user to around a 10" screen, whilst subject to the barrage of distracting advertisements vying for their attention. Longbottom said: "I think people will get so fed up with this." He could be right. The ads cannot be removed, but this need not infringe on your personal space too much. After extensive research, The Register can reveal that a piece of cardboard strategically secured around the inside of the screen can block out those pesky ads. And voila - a genuine free PC. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.