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Aureal Semiconductor has recruited Videologic to the A3D sound chip camp, in a deal which will see the two companies pitch head to head in the European retail market against Creative Labs. Videologic has begun shipping the new Aureal-powered SonicVortex2 soundcard through its distribution and retail channels. This will retail in the UK for around £64.99. The Sonic Vortex Card is based on Aureal's Vortex2 audio processor with A3D 2.0 positional audio complete with the company's proprietary 'wavetracing' technology. This is a neat piece of software that delivers the aural equivalent of 3D graphics. Using Aureal wavetracing algorithms, games developers can automatically generate sound pictures in real time from the geometry of the games environment. According to Aureal veep Brendan 0’Flaherty, more than 200 games are already A3D-enabled. Videologic will join Diamond Multimedia in selling A3D-enabled soundcards in the European retail channel. At the same time, 3DSL, Aureal's Northern European sales representative, has appointed UK disties Boston and Real Time Distribution to seed Aureal technology into the system builder market. ® See also Aureal revenues up 16x Aureal sues Creative Technology VideoLogic boosts UK channel

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