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IBM jumps from fire into frying pan

AS/400 puts fat on its dry bones in National Chip Week

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It is National Chip Week in the United Kingdom. This is nothing to do with semiconductors and everything to do with what people in the US call French Fries. We call them chips in Blighty. A senior executive at IBM EMEA called Paul Fryer (it's true) is masterminding a campaign in which we'll see AS/400 advertised on the side of taxi cabs and also -- unbelievably -- a reference site in a fish and chip shop. What next? ®

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