Feeds

Telcos to follow PC suit by giving away calls

It must be bandwagon season

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Following this week's free PC bun-fight, a US telecomms firm has hit upon the idea of giving subscribers free international calls. The catch? Yes, you guessed it, the user must withstand a barrage of advertising interrupting their calls. Start up telco, Cortex, will let callers place free overseas calls, in exchange for the listening to a 15 second burst of adverts every three minutes. The service is available between New York and London, from Miami to Brussels and Paris. Cortex plans to reach out to Los Angeles and Boston as well as Spain, Puerto Rico and Ecuador. Cortex asks subscribers to complete a 20-question survey on personal income, interests and spending habits. It then tailors its advertising according to match consumer profiles. Current advertisers include a hotel chain, music label and Cortex itself. Cortex's scheme follows a growing number of free home computer deals aimed at giving advertisers better access to consumers' spending habits. A similar free telephone calls scheme already exists in the US for the domestic long-distance market. The company, BroadPoint, does not offer free international calls. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.