Feeds

Hefner huffed over Excite, Netscape for smut substitutions

Search for Playboy and get Tease.com instead

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Executives at Excite and Netscape are getting a little hot under the collar after they received a writ from Playboy Enterprises alleging they have infringed the smut service's trademarks. The adult entertainment company alleges that when Net users type the words 'Playboy' or 'Playmate' into Excite's search engine, the same search engine that also powers Netscape's Netcenter portal, it displays banner ads for rival hard-core pornographic Web sites. These ads allegedly "lure" Net users away from Playboy sites to other smutty sites, Playboy maintains. It also wants Excite and Netscape to stop directing users to other Excite-created adult entertainment directories, according to a report in USA Today. In effect, Playboy is attacking the practice of selling keywords by search engines. Since there is nothing stopping a company from buying a competitor's brand or product name, companies are now taking legal action to stop what they believe to be a breach of their trademark "Excite has hijacked and usurped [Playboy's] good will and reputation," the lawsuit states. "Excite's advertising activities are not neutral or lawful with respect to its misuse of the goodwill associated with Playboy's trademarks," it maintains. This is the second time in as many weeks that Excite has been issued with writ for alleged trademark infringements. A fortnight ago Estee Lauder, the cosmetics and fragrance giant filed a lawsuit against Excite and online cosmetics dealer, The Fragrance Counter (TFC), alleging infringement of its trademarks over the purchase of certain keywords (see Excite keyword selling practice challenged in court). A number of Estee Lauder subsidiaries also filed similar suits in France and Germany complaining of Excite's and TFC's conduct under the laws of those countries, the company said. The Estee Lauder company claims that Excite -- and TFC, which purchased the keywords -- are responsible for trademark infringement, false advertising and unfair competition. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.