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Or, how to grab the public’s attention by use of sensationalist tactics The Register is delighted to see the UK government taking the Internet seriously at last. Indeed, its report into the work of the Internet Watch Foundation (IWF) is to be commended. To publicise the report, the DTI sent out a press release - and why not. But the age old question facing anyone undertaking such a task is how to make their press release stand out from the crowd. The DTI decided to go straight for the jugular, it’s release came complete with the headline: "CHILD PORNOGRAPHY ON THE INTERNET" in big bold capital letters. The fact that underneath, in less pronounced type, it says: "Publication of review of the Internet Watch Foundation" is neither here nor there. And people call The Register tabloid…

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