Feeds

US mail order dealer snaps up Simply

East London firm sells out after computer system problems

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

It's official -- London-based reseller Simply Computers today ended months of speculation by announcing its sale to Global DirectMail. In an e-mail sent out to suppliers Paul Berry, Simply Computers' MD, said he had sold all the company's shares to the US giant. Today's move makes Simply a wholly owned subsidiary of the catalogue and stationery company. Berry attempted to assure his suppliers that he would remain as MD and continue running the off-the-page reseller with the support of his management team. He added: "Simply's fundamental business strategy will not change. We will continue to offer award-winning service through a mixture of off-the-page advertising, direct mail and pro-active sales." The e-mail blamed Simply's problems on the implementation of a new computer system. It claimed this had put "a massive strain on the entire company and in particular, on our cash flow. This has led to irregular payments, lower than anticipated sales volumes and generally strained our relationship". Nazir Jessa, joint MD of Watford Electronics, said: "Simply has got a lot of potential as a company, but seems to have suffered from a cashflow problem. Global should make a success of it, especially as it probably has the necessary cash injection and has kept Paul Berry. You need someone with a lot of experience to run a business like this." According to a statement on the reseller's Web site, the combined PC sales for the two companies stand at $350 million, with Internet sales at $60 million. Global has an existing UK subisidiary, called Misco. Based in Hampshire, this mail order dealership turns over £40 million per year. Simply Computers was unavailable for comment. ®

Intelligent flash storage arrays

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.