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Sequent subs out Germany to Comparex

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Sequent, the big-box Intel manufacturer, is to outsource its sales operations in German- speaking countries to Comparex, the South African owned networking equipment reseller. Up to 100 Sequent staff are to be transferred to Comparex in the move, which sees the reseller also assuming Sequent’s sales responsibilities for Benelux, Portugal and Spain. No job losses are involved, the company says. Comparex already runs Sequent sales in South Africa. Following the re-organisation, Sequent Europe will employ 550 sales and support staff, and will maintain its direct sales operations in the UK, France and Italy, “ where it has secured considerable success”. Sequent has not achieved considerable success in Germany, Europe’s biggest IT market, where it has struggled against the likes of Siemens, HP and IBM. The company admits it has next to no presence in German blue chips -- unlike Comparex. Sequent anticipates that “revenues for both companies will increase significantly”, because of the new partnership -- but was not forthcoming on how much this would be. The company was also unable to say if any money changed hands between Comparex and Sequent as part of the deal. Europe accounts for around one-third of Sequent’s $800 million turnover. ®

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