Dixons responds to launch of Tesco free Web access

It's all out war on the high street

Dixons has halved the cost of calls to Freeserve's technical support lines to mark the opening of the ISP's one-millionth account. The news comes -– coincidentally -- on the very day Tesco announced it was launching a rival subscription-free service for all ten million loyalty card holders. A spokeswoman for Tesco refused to take all the credit for Dixons' U-turn on its pricing policy but agreed that Tesco's entry into the free ISP market may have contributed to the decision. Dixons has vigorously defended the cost of its technical support line -- £1 a minute until now -- since Freeserve was launched last year. Critics of the service argued that users could run up huge phone bills if they encountered problems but Mark Danby, the head of Freeserve, told The Register that most problems were solved in less than five minutes. "If we still can't solve a problem after 20 minutes we call them back," said Danby. ®

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