Don’t give up your d@y job
And stop giving away those freebies
AOL may be the world's leading Internet access company but its taste in T-shirts ain't up to much. It obviously blew most of its marketing budget when it splashed out on a champagne reception for 20 or so journos at a private screening of You've Got M@il. For the T-shirts it gave away afterwards to publicise the launch of its new software were supposed to be pre-shrunk. Guess what, no they're not. XL is now XXSmall -– maybe it's a reflection on AOL's shrinking share of the UK dial-up market? ®
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