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Distributors get fruity over sale of iMacs

Any colour you like, so long as you buy loads of 'em

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Resellers wanting to cash in on the latest colourful Apple iMacs may end up having to buy more than they bargained for. Apple's two UK distributors -- Ingram Micro and C2000 -- can only get them in packs of five or ten of the assorted colours from the manufacturer. The latest additions to the iMac range come in blueberry, grape, tangerine, strawberry and lime. C2000 said it is willing to sell the machines to resellers individually. But some resellers have said Ingram Micro only shifts them in packs of five or ten. Therefore, if a reseller has an order for 20 grape-coloured machines, it must order 20 packs of five and hope it can shift the remaining colours. Steve Rush, marketing director of reseller Rapid Group, said: "We prefer to buy the iMacs individually. If a customer orders grape, we don’t want to be stuck with the blueberries and tangerines." Berkhampstead-based reseller Mac & More also confirmed Ingram would sell only in packs of assorted colours. David Millar, Apple corporate affairs manager, said even resellers buying direct from Apple had to buy assorted packs. "In the short term, we don't know which colours will be the best sellers. We want to get all of them out into the channel," he said. But he admitted Apple was addressing comments about the issue. Ingram Micro, on the other hand, was not available to comment. ®

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