Feeds

BBC proves content is king on the Web

But portals seen as starting point when it comes to surfing

  • alert
  • submit to reddit

Reducing security risks from open source software

The BBC may be losing its audiences among the UK's army of TV-watching coach potatoes but on the Web it's a different story. BBC Online has been named the second most popular Web site in the UK beating portals, including Lycos UK, Excite UK, MSN UK and AOL UK. Yahoo! UK & Ireland was the only site with a larger audience reach. The findings, published by Fletcher Research, show that 61 per cent of UK Web users visited Yahoo! UK & Ireland within the last two weeks. Some 42 per cent said they visited BBC Online, followed by Lycos UK with 30 per cent. The Web sites of AOL and Compuserve filled ninth and tenth places respectively each with a six per cent reach. News of BBC Online's success will further dampen any disquiet among critics who feel the £19 million a year earmarked for this public service would be better spent elsewhere. "Brand awareness has been key to their success," said a representative of Fletcher Research, who admitted to be being somewhat taken aback by BBC Online's "incredible" performance. "Media companies should now be waking up to the Internet, especially some of the major newspapers," he said. And it is not just the newspapers that should be sitting up and taking notice. Arguably, BBC Online's success is a triumph of content over the utilitarian nature of many search engines. Even though many are going out of their way to become more content rich, it is still difficult to disguise the fact that people still see portals primarily as search engines. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.