Feeds

BBC proves content is king on the Web

But portals seen as starting point when it comes to surfing

  • alert
  • submit to reddit

Top three mobile application threats

The BBC may be losing its audiences among the UK's army of TV-watching coach potatoes but on the Web it's a different story. BBC Online has been named the second most popular Web site in the UK beating portals, including Lycos UK, Excite UK, MSN UK and AOL UK. Yahoo! UK & Ireland was the only site with a larger audience reach. The findings, published by Fletcher Research, show that 61 per cent of UK Web users visited Yahoo! UK & Ireland within the last two weeks. Some 42 per cent said they visited BBC Online, followed by Lycos UK with 30 per cent. The Web sites of AOL and Compuserve filled ninth and tenth places respectively each with a six per cent reach. News of BBC Online's success will further dampen any disquiet among critics who feel the £19 million a year earmarked for this public service would be better spent elsewhere. "Brand awareness has been key to their success," said a representative of Fletcher Research, who admitted to be being somewhat taken aback by BBC Online's "incredible" performance. "Media companies should now be waking up to the Internet, especially some of the major newspapers," he said. And it is not just the newspapers that should be sitting up and taking notice. Arguably, BBC Online's success is a triumph of content over the utilitarian nature of many search engines. Even though many are going out of their way to become more content rich, it is still difficult to disguise the fact that people still see portals primarily as search engines. ®

3 Big data security analytics techniques

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.