Feeds

Euro journalists get Intel treatment

French and Germans hacks treated differently

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

A document seen by The Register which details Intel's approach to European journalists makes a clear distinction between the French and the German press. The French aren't interested in technology while the Germans are, claims Intel. Yesterday we reported that Intel makes a clear distinction between UK journalists and the rest of the EMEA press. (Story: Intel's Grove attacks UK journalism) According to the guide, which has a foreword by Andrew Grove, Intel's president, French journalists need careful handling. It is important that hands are shaken both before and after interviews. Intel employees must never show irritation to the French, and should preferably speak the native language. The document advises employees to be benefit rather than technology oriented, while broadcast and consumer journalists need "diplomatic handling". German journalists must be tackled differently. Direct eye contact is a must, while Intel employees can expect to be both criticised and confronted. While this may sound like rudeness, Intel employees are advised this is just an attempt by the hacks to understand the arguments. According to Intel, German journalists view the company as unapproachable although it is well regarded in general. Further, the German hacks want to know about technology. There are some general rules for the whole European press, although whether it applies to UK hacks is debatable. Intel employees are warned not to speculate, to lie, to knock the competition, or to get angry with journalists. In particular, Intel staff must never go off the record. "There is no such thing as a completely private exchange with a journalist, no matter how trusted," according to the document. And Intel says PR staff should be present, even during phone interviews. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.