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End of the line for fine.com

UK office bites bullet after less than a year

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Internet services company fine.com -- which lists Burger King, Intel and Microsoft Corporation among its blue chip clients -- has confirmed it is to close its UK operation less than a year after it was first opened. The company said it was part of a strategic initiative to restructure the organisation and will result in "significant cost savings." The Seattle-based outfit, which provides e-commerce solutions, recently announced a restructuring initiative to focus on its core business of developing interactive Web sites. It is unclear how many people will lose their jobs at the Hawley Manor offices in Kent. Nor is it clear why the office had to close after only being opened last April. A pre-prepared statement from Tim Carroll, executive vice president of finance and operations said: "The UK office was relatively small and hadn't built a sustainable economic business model for itself." This sombre statement is in stark contrast to the hoopla that accompanied the opening of the UK operation only last year. Not only was the "dynamic team of London professionals" going to service the UK market, its "in-house MA qualified linguist in Spanish and French" was also going to help the company launch an offensive into Europe. Repeated attempts by The Register to contact the company today failed to produce any response from fine.com. ®

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