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UK Net advertising revenue up 300 per cent

Net ads monitor expects rest of year's ad spend to be even higher

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UK Internet sites netted some £7.9 million in the first six months of 1998, three times more than £2.4 million earned in the same period in 1997, according to research from the UK wing of the Internet Advertising Bureau (IAB). In 1997, the IAB recorded Net-based advertising spending of £8.1 for the who year -- and it expects that figure to be "significantly" exceeded when the full statistics for 1998 are compiled. The latest figures were compiled on behalf of the IAB by Price Waterhouse Coopers. Still, the UK is clearly lagging behind the rest of the world. According to the IAB, the UK's first half figure ($13 million) comes in at under four per cent of the global (ie. the US) Internet ad spend for just the first three months of the year ($351.3 million). ®

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