Feeds

Demon censured for ‘biggest UK ISP’ claims

AOL wins official recognition that it's bigger than Demon, while FreeServe chuckles at them both

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

It's official: there is no difference between an Internet Service Provider (ISP) and an Online Service Provider (OSP), at least according to UK advertising watchdog, the Advertising Standards Authority. The ruling (such as it is) followed complaints from AOL UK, a joint venture between AOL US and German media conglomerate Bertelsmann, that advertising claims made by Demon Internet, the company the first popularised Internet access in the UK, were false and misleading. Demon's ads claimed it was still the UK's number one ISP -- but, said, AOL UK, with over 460,000 subscribers' we have more members than Demon does. Demon's defence followed the old line that while companies like AOL and CompuServe also offered Internet access, the fact they provided so much more content themselves in addition, clearly differentiated them from businesses like Demon content to simply hook users up to the Net. The ASA, however, ruled that that argument, which has is origins back in the days when AOL and CompuServe didn't offer Internet access, no longer applied and that most people would not understand the difference between OSP and ISP. Demon was asked to "stop implying that most people were connected to the Internet through Demon". Ironically, even allowing for the OSP/ISP argument, Demon has arguably now been overtaken by Dixon's ISP, FreeServe. ®

Combat fraud and increase customer satisfaction

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.