Memory manufacturers still reluctant to shell out royalties for Direct Rambus technology have announced that 29 assorted components firms have joined what the Double Data Rate SDRAM consortium thinks is the good fight. Towards the end of last year, as reported here, 12 of the biggest DRAM manufacturers, led by Big Blue, said DDR was the way to go. Now the DDR consortium has recruited a string of module manufacturers to support its cause, including Celestica, Dataram, Viking and others. Via and Opti will also make chipsets while Alpha Processor will also employ DDR technology. VLSI will make chipsets for consumer products. According to the statement, Cisco, Hitachi Server, IBM, Real 3D, SGI and Sun will support DDR SDRAM while the usual DRAM mob have all committed to it. For the time being, at least, DDR at the server end is expected to do quite well. The plucky DDR lot just won’t give up, will they? ®