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Many-coloured iMacs upset dealers

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Recent reports in some weekly IT papers here in the UK (squeal if you know who you are) have pointed out the nightmare scenario facing Mac dealers when deciding which of the colourful new iMacs to hold in stock. The Register is pleased to announce that it has come to the rescue of Mac dealers everywhere. Mac retailers and peripherals vendors aren't looking forward to the introduction of the colourful range of iMacs, squealed the latest edition of The Register’s favourite channel weekly. It will cause inventory problems, Mac dealers whinged, if we get lumbered with the unpopular colours or simply sell out of the popular ones. Choosing between blueberry, strawberry, tangerine, grape and lime could indeed be baffling. And as for matching colours for peripherals, well that will be a nightmare, whined others. The consequences for office furniture salesmen are too grim to even talk about here. So we shan’t. However, The Register can reveal that far from causing problems, this could be the start of a liberating experience for Mac users all over the world. We spoke to image consultants House of Colour to get to the truth behind this colourful story. "Dealers should experiment a bit and combine colours to create a look," said colour expert Sarah Whittaker from House of Colour. "They should mix and match colours just as they would if they were creating their own outfits," she said. So, Mac users needn't be colour shy after all. Consultants at House of Colour recommended that lime and tangerine go well together, as do blueberry and grape, both of which would create some exciting combinations. So, in the never-ending search for the Holy Grail of the channel - i.e a real value-add - Mac dealers may have hit upon a whole new revenue stream. As well as the usual hardware, software and a bit of training, maybe they could now offer colour therapy as well. ®

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