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Korean outfit unleashes $399 PC on US

Emachines is aiming to shift 300,000 units in Q1

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Korean-backed Emachines is turning up the heat in its bid for a slice of the US low-cost PC market, introducing a $399 machine for sale via retail outlets. Emachines, a joint venture by manufacturer Trigem and Korea Data Systems, has added Circuit City to its range of outlets, which now covers five out of the top six US electronics retailers. The company claims it shipped more than 180,000 sub-$500 Etower machines through US channels in the last six weeks of 1998, and is targeting sales of 300,000 in Q1 1999. ®

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