Feeds

Lycos launches innovative banner ad scheme

Not having a Web site is no bar to ecommerce it seems

  • alert
  • submit to reddit

Remote control for virtualized desktops

UK portal Lycos is offering companies the chance to trade on the Internet even if they don't have their own Web site, The Register can reveal. Believed to be the first of its kind, the service allows companies -- however small -- to advertise and sell their goods and services on the Web at a fraction of the cost of owning and maintaining their own ecommerce site. Direct Golf -- a company selling reconditioned golf balls -- has already signed up to the scheme and a major catalogue company is on the verge of confirming its interest shortly. Lycos-Bertelsman will officially announce the service later this month. The service works by companies "buying" key words and then targeting ads aimed at anyone searching the Web using those words. For instance, a specialist carpet company may buy "Persian" and "rug". Whenever someone searches the Web using the Lycos site using any of these words, an ecommerce-enabled banner ad will appear with the listings. Anyone clicking on the ad will be able to browse the rugs on offer and buy one there and then. Cash will be paid electronically to Lycos, which in turn, will inform the shop that it has an order before finally passing on the money to the supplier. In trials, Lycos found that that the click rate of these highly targeted ads peaked at 87 per cent before levelling off at around 47 per cent. Traditional banner ads only generate a click through rate of around one or two per cent. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.