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UK newspaper pushes virtual boat out

Guardian throws weight behind Web

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The Guardian is to revamp its online offering in what it calls the "most imaginative network of Web sites from a newspaper publisher" ever. Far from simply dipping its toe in the water, The Guardian will dive in headlong, performing a triple pike with twist. The Guardian editor Alan Rusbridger is convinced it won't turn out to be an expensive belly flop. "The days when newspapers were tablets of stone have gone forever," said Rusbridger speaking at the launch of the Net version of Guardian Unlimited. Not only did he recognise the potential of the online media, he said that the initiative will reinvent the way newspapers are treated online. He denied claims that the site was merely a back door way of The Guardian becoming an Internet portal but insisted that being the leading subject content provider was all important if the online paper was to become profitable in the future. "Guardian Unlimited aims to be the UK's most interactive, intelligent and entertaining source of information on the Internet," said Guardian Unlimited's editor Simon Waldman. It will be divided into specific interest areas, such as cricket, football, jobs and film. ®

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