Feeds

HP appoints German distie for cheap printers

Medion gets sole franchise

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Hewlett-Packard has appointed German company Medion as sole distributor for its new subsidiary selling cheap and cheerful printers. The manufacturer's Apollo Consumer Products division will sell low end ink-jet printers, aiming to do away with H-P's traditional image and be more modern. The wholly owned subsidiary will have ten employees, with the rest of the business run through outsourcing. Resellers will buy sub $100 Apollo-branded printers through Medion. An H-P representative said the break into this end of the printer market would let Apollo be "hip and fun, with a more dramatic design than H-P products." He said it was necessary to open the separate subsidiary to effectively depart from H-P's main brand. H-P denied it was an attempt to sell the printers direct without tarnishing its name and channel relations. The representative stressed: "There are no plans to gain direct purchases through this latest venture." ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.