Feeds

Pressure to adopt euro begins

First of many US firms tells customers to be euro ready

  • alert
  • submit to reddit

The essential guide to IT transformation

Tektronix has said it will encourage all European business transactions to be conducted in the euro by 1 June, making it one of the first US computer companies to grasp the new currency nettle. The Oregan-based printing and networking manufacturer offered the option of doing business in euros from the 4 January changeover date. Customers can now place orders, ship documents, invoices and banking transactions using either the euro or their local currency. The second phase will coincide with the start of Tektronix’s fiscal year and the company rolling over many internal aspects to the euro. Adrian Moss, Tektronix director of corporate communications, said: "We can’t stop suppliers who say they aren’t ready for dealing in the new currency. But we will find it easier to do business with companies who are because of our systems." The company went ahead with the move after a survey of its top 200 customers showed a third wanted to start conducting transactions in the euro as soon as possible. Tektronix, whose European headquarters are located in Marlow in the UK, did $550 million of European sales in the 1998 fiscal year. The company, with offices in 27 countries, had worldwide revenues last year of $2.1 billion. Other major US IT vendors are expected to follow suit and press their trading partners in Europe and the UK to trade in euros. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?