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Survey: Colour printer market booms

Report claims imaging technologies, Net and SoHo market drive growth

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A survey by market research company Frost & Sullivan said that printer market revenues across Europe are set to be worth $200.3 million by 2004. The report, The European Market for Printers, said that total printer market revenues stood at $47.1 million in 1997, and the growth will be driven multifunction devices (MFDs), improvements in inkjet technology, faster print speed. The SoHo market for colour printers is booming because of increased Internet usage as well as take up in the sales of digital cameras. But the printer market is riven by price wars in all sectors, the study says, with inkjets in particular affected by this trend. Vendors are now pacing this trend. There is a total of 30 million PC users in the SoHo sector in Europe, claims the report, with that figure set to increase because of an increase in telecommuting. ®

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