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Chas ‘n’ Dave out of favour with HP

IT firm gives red card to sponsorship deal

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Hewlett Packard has said it will terminate its sponsorship deal with Tottenham Hotspur Football Club at the end of the current season. No explanations were given regarding the termination and both parties said the arrangement had been a success while in operation over the last four seasons. Dave Griffiths, Channel Marketing Manager for Hewlett Packard, said: "Hewlett Packard has been delighted with the professionalism of everyone involved with the sponsorship at Tottenham Hotspur, which has proved to be a stimulating and successful marketing initiative for HP." Troubled PC vendor AST ended its sponsorship of Birmingham club Aston Villa last season. After parting company with AST, Villa went on to have one of the best starts to a new season in years - wonderful thing, irony. ®

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