Feeds

Apple kills Best Buy cut-price iMac policy

Don't price below cost -- or else, the Mac maker apparently warned the US retail giant

  • alert
  • submit to reddit

Boost IT visibility and business value

US retailer Best Buy's attempts to bring iMac prices down to between $1099 and $999 (see today's story iMac top-selling PC in US) appear to have incurred the wrath of Apple. According to "retailer sources" cited by Mac Web site MacOS Rumors, all Best Buy stores should have re-priced their iMacs back up to $1279, though they will now come with a bundled scanner by tomorrow. The move was made following aggressive negotiations over the weekend between Cupertino and Best Buy. The same sources also claim Best Buy was losing "hundreds" of dollars on every machine sold, even those offered at $1099, just $200 below the recommended price. Given it has long been Apple policy to recommend a price but allow resellers the right to specify their own pricing, it's hard to see what Apple could really do about Best Buy's moves, but it's not hard to imagine Apple receiving hundreds of calls from pissed-off resellers and deciding enough is enough. Especially if, as appears to be the case, Best Buy was selling machines at below cost price. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.