Feeds

PC prices crash in US

But is the UK next?

  • alert
  • submit to reddit

Internet Security Threat Report 2014

PC prices have fallen through the floor in the US prompting speculation that the UK could be hit by a price war in the new year. The cost of a PC plummeted to an all time low in November as a third of all consumer machines sold cost less than $800, according to market researchers PC Data Corp. Registering a drop of seven per cent between October and November, PC Data says that prices have fallen by 26 per cent from a year ago. Such downward pressure on UK prices could preface a shakedown in the home PC market. With smaller retailers struggling to keep pace with the high street big guns like Dixons, which uses its purchasing power to undercut its competition. Manufacturers may also struggle to continue to play in the retail market if margins continue to plummet. "That certainly is a big drop," said UK PC analyst Robert Cashman from Context. "But I think it's unlikely to happen like that here in the UK. We may experience some price reduction but nothing on that scale," he said. Tumbling prices in the US are obviously not going to ruin Christmas for the bigwigs in the UK market. No one was available for comment from Compaq, Dell or IBM -- perhaps they were all enjoying some seasonal festivities of their own. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.