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AMD says it will take on Intel on notebook front

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Advanced Micro Devices (AMD), which manufactures clone x.86 processors, said today it will take on chip mammoth Intel in the notebook market next year. Rana Mainee, European market research analyst, responding to the introduction of a whole clutch of Celeron PII/mobiles next year -- as previously revealed here -- said Intel's price cutting techniques did not frighten him. He said: "The mobile market is a longer design market but we have made considerable inroads in the last six months." AMD, he revealed, would not hesitate to cut prices where necessary to increase the share it had gained. He said that AMD would continue to keep its prices 25 per cent below Intel's, and that it would probably cut its prices after the launch of 366MHz and 400MHz Celerons next January 4. (See separate story). But AMD will be following others in the queue. Cyrix introduced notebook products at Computex in June this year. And Rise and IDT are also set to join the lucrative notebook fray. ®

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