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Katmai NI a dead pigeon

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There's a catchy, sexy new name but no acronyms are allowed

By Mike Magee • Get more from this author

Posted in Business, 17th December 1998 12:01 GMT

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In a burst of pre-launch publicity, chip giant Intel has renamed its Katmai New Instructions set to the far sexier "Streaming SIMD Extensions". But the company is at pains to point out that the new name is not a trademark, will not be abbreviated to SSE and will not be used in advertising material. According to Intel, Katmai was an internal codename for both SSE (oops) and for the desktop CPU which will be introduced late February. The official name for the chip will be announced early January and the slot two chip which includes SSE (oops, again), codenamed Tanner, along with the 0.18 micron die shrink of Katmai and Tanner, that is Coppermine and Cascades, will all share the same branding. Clear on that? ®

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