The Register® — Biting the hand that feeds IT

Katmai NI a dead pigeon

There's a catchy, sexy new name but no acronyms are allowed

Free whitepaper – Optimizing the data center for cost and efficiency

In a burst of pre-launch publicity, chip giant Intel has renamed its Katmai New Instructions set to the far sexier "Streaming SIMD Extensions". But the company is at pains to point out that the new name is not a trademark, will not be abbreviated to SSE and will not be used in advertising material. According to Intel, Katmai was an internal codename for both SSE (oops) and for the desktop CPU which will be introduced late February. The official name for the chip will be announced early January and the slot two chip which includes SSE (oops, again), codenamed Tanner, along with the 0.18 micron die shrink of Katmai and Tanner, that is Coppermine and Cascades, will all share the same branding. Clear on that? ®

Free whitepaper – PowerEdge M1000e, M600 and M605 spec sheet

Don’t Miss

DustbinDirty, dirty PCs: The X-rated picture guide

Ventblockers Horror beyond human imagination

SC09Top 500 supers - rise of the Linux quad-cores

SC09 Jaguar munches Roadrunner

Ubuntu teaser Early adopters bloodied by Ubuntu's Karmic Koala

Smooth Windows upgrade it ain't

Sign up, sign up for The Register IT security newsletter

Narrowcasting for the email classes