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Insight into German market

US reseller buys its way into Europe

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Insight Enterprises, the giant of the US direct sales market, took another step into Europe today with the acquisition of German-based Computerprofis Computersysteme. Insight agreed to snap up the German reseller for about $6 million in cash and $2.4 million in Insight stock, with additional consideration contingent on profitability over the next five years. Computerprofis, headquartered in Griesheim, near Frankfurt, is one of Germany’s top five largest resellers and last year recorded sales in excess of $50 million. The move was Insight’s second European acquisition this year, following its buyout of ailing British reseller Choice in April. Tim Crown, Insight president, said: "Computerprofis has proven itself as a significant company in the German marketplace and we consider it an important addition to our pan-European growth plan for the Insight brand." He added: "We believe that the market is primed for the introduction of Insight’s successful model – outbound telephone sales to businesses, along with use of electronic commerce." Crown also said he was pleased with the acquisition of Nottingham-based Choice and its expansion into Canada late last year. ®

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