Feeds

Intel slashes Slot One Celeron prices… again

New ramps for old plan will shove inventory through channel

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Intel cut the cost of Slot One Celeron’s last Sunday to $97 for the 333MHz part with 128K cache and $80 for the 300A in a bid to move the market fast to the 370-pin part it will announce in January. Before last weekend, these parts cost $159 and $138 respectively, when bought in large quantities. But the chip giant is still denying that it is dumping Celerons onto the market, despite yesterday’s claims from a senior Cyrix Europe executive. Earlier this week, motherboard manufacturers also complained, this time about a lack of 370-pin chips. Some observers, however, see the move as a cynical way of both coping with the shortage of 350MHz PIIs and at the same time moving its Slot One offering out of the way. Intel will also ship more Slot One Celerons this month and next because of its decision to move 300MHz and 266MHz PIIs out of the picture, as previously revealed here. Mark Davison, processor product manager at Intel distributor Datrontech, said: “We’re shipping loads of Slot One Celerons and that’s been accelerated by the price cuts earlier this week.” He said: “A lot of people are still feeling pain from the shortage of the PII/350 and have bought the 333MHz Celeron rather than moving up to the faster processors.” Davison said: “The timing [of the price cuts] is strategic as the parts go through the channel”. He claimed that while his company has 370-pin parts already in stock, there are very few motherboards that currently support them. “I’m not swinging for the chandelier on the 370-pin part yet,” he said. Davison said that Taiwanese motherboard manufacturers “are traditional fence sitters” when it comes to implementing new platforms. He claimed that Intel's price movements on the Slot One Celerons only held good until the end of December. ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.