Feeds

Santa runs out of mobile phones

Christmas rush sees One-2-One muscle in on Cellnet's Asda patch

  • alert
  • submit to reddit

Remote control for virtualized desktops

Hoist by its own petard, Cellnet has run out of pre-paid handsets, leaving supermarket giant Asda to turn to mobile phone rival One-2-One for its supply of boxed phones this Christmas. Asda claims the number of phones it gets from Cellnet satisfies only a third of the demand it has for such products. The supermarket currently sells around 5,000 Cellnet handsets per day. Pre-paid mobile phone services, where customers are charged in advance for calls, are proving to be one of Santa’s most popular stocking fillers this year. Such sales are expected to account for one million connections over this year’s final quarter. In November, Cellnet set off a price war when it cut a deal with Asda to launch "U" at £69.99 for handset and connection, about £30 cheaper than competitors. The Carphone Warehouse immediately dropped its prices to match. The same month saw Cellnet, Orange and One-2-One all poo-poo Vodafone chief executive Chris Gent for his overly modest prediction of up to 50,000 pre-pay handsets this Christmas.®

Intelligent flash storage arrays

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.