Feeds

Santa runs out of mobile phones

Christmas rush sees One-2-One muscle in on Cellnet's Asda patch

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Hoist by its own petard, Cellnet has run out of pre-paid handsets, leaving supermarket giant Asda to turn to mobile phone rival One-2-One for its supply of boxed phones this Christmas. Asda claims the number of phones it gets from Cellnet satisfies only a third of the demand it has for such products. The supermarket currently sells around 5,000 Cellnet handsets per day. Pre-paid mobile phone services, where customers are charged in advance for calls, are proving to be one of Santa’s most popular stocking fillers this year. Such sales are expected to account for one million connections over this year’s final quarter. In November, Cellnet set off a price war when it cut a deal with Asda to launch "U" at £69.99 for handset and connection, about £30 cheaper than competitors. The Carphone Warehouse immediately dropped its prices to match. The same month saw Cellnet, Orange and One-2-One all poo-poo Vodafone chief executive Chris Gent for his overly modest prediction of up to 50,000 pre-pay handsets this Christmas.®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.