Feeds

Ex-Wintelers' share of iMac userbase up, claims survey

Or is it just a statistical anomaly?

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The number of iMac converts is booming, a survey by MacHome magazine has claimed. Of the 2400 new iMac owners quizzed, 26 per cent said the iMac was their first Macintosh. A staggering 29 per cent of this group had moved across from Windows or other non-Macintosh operating systems. This compares with Apple figures one month ago, where 12.5 per cent were switching from the Wintel platform (see Apple ships 278,000 iMacs). The survey also revealed that the typical iMac buyer is male, in his 20s with no children, and uses the machine for general home use. 30 per cent of respondents bought their iMac from a local retailer, 29 per cent from CompUSA. A quarter went through the more traditional Apple route of buying from mail order companies. The results follow a continuing downturn in iMac sales. Figures for September were down 50 per cent on August, the month the machine was launched. Last month sales fell again. What is not yet clear is whether the increase in the percentage of Windows converts from 12.5 per cent of buyers to 29 per cent is a sign of increased interest from that community or just a result of the tail-off of dedicated Mac buyers -- nearly a third of a small pie, isn't nearly so satisfying as 12.5 per cent of a much larger pie. The real test for the iMac will be whether sales pick up over the Christmas period, and whether, now the initial marketing campaign is over, the finance plan, offering the machine for $29.99 a month over 67 months, can provide a sustained boost. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.