Feeds

Ex-Wintelers' share of iMac userbase up, claims survey

Or is it just a statistical anomaly?

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The number of iMac converts is booming, a survey by MacHome magazine has claimed. Of the 2400 new iMac owners quizzed, 26 per cent said the iMac was their first Macintosh. A staggering 29 per cent of this group had moved across from Windows or other non-Macintosh operating systems. This compares with Apple figures one month ago, where 12.5 per cent were switching from the Wintel platform (see Apple ships 278,000 iMacs). The survey also revealed that the typical iMac buyer is male, in his 20s with no children, and uses the machine for general home use. 30 per cent of respondents bought their iMac from a local retailer, 29 per cent from CompUSA. A quarter went through the more traditional Apple route of buying from mail order companies. The results follow a continuing downturn in iMac sales. Figures for September were down 50 per cent on August, the month the machine was launched. Last month sales fell again. What is not yet clear is whether the increase in the percentage of Windows converts from 12.5 per cent of buyers to 29 per cent is a sign of increased interest from that community or just a result of the tail-off of dedicated Mac buyers -- nearly a third of a small pie, isn't nearly so satisfying as 12.5 per cent of a much larger pie. The real test for the iMac will be whether sales pick up over the Christmas period, and whether, now the initial marketing campaign is over, the finance plan, offering the machine for $29.99 a month over 67 months, can provide a sustained boost. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.