Feeds

Intel back-tracks on PC-on-a-chip integrated CPUs

Integrated processor product due in 2000, apparently

  • alert
  • submit to reddit

High performance access to file storage

Intel has decided it's not quite as averse to the PC-on-a-chip concept as it used to be, and confessed it will offer such a product in 2000. According to Intel's senior VP of server architecture, Paul Ottelini, quoted on CNET, the Great Satan will use integrated CPUs to attempt to win back ground at the low end lost to the likes of Cyrix and, in particular, AMD. "In 1999 you'll see the integration of a lot of functions on the chipset, and in 2000 you will see integration between the processor and the chipset to take advantage of the transistor budget," said Ottelini. That "advantage" will come as Intel shifts to a 0.18 micron process, allowing more transistors -- ie. more functionality -- to be built into each processor. Intel has never been keen on integrating non-CPU functionality onto its chips, leaving it to others, most notably National Semiconductor's Cyrix subsidiary, whose MediaGX processor, which adds comms and 3D graphics to the CPU, is the only PC-on-a-chip product on the market. However, in the emerging ultra-low end of the business, which is pushing PCs at $599 or less, demand for not only cheap but integrated processors is growing. Nat Semi's strategy for MediaGX and its successor, M3, is largely predicated on high demand for such chips, not only from low-end PC vendors but from information appliance suppliers too. The higher the level of integration, the fewer costly extras the vendors has to build into their PC, and the easier it becomes to compete at such low prices. Net Semi has made some very rosy predictions for that sector of the market, and Otellini's comments suggest Intel thinks it may have a point. Equally, it's keen to fight back against low-cost mainstream processors, such as AMD's K6 family, IDT/Centaur's WinChip and the soon-to-ship mp6 chip from Rise, some of which have beaten it on price/performance. Integrated CPUs, either as next-generation Celerons or as a new line underneath them, could be powerful weapons for winning that business back. Analysts and commentators speaking at last month's Microprocessor Forum suggested Intel was moving away from the low-end, but that's clearly no longer the case. "We are not willing to live with the share [of the market] we have," said Otellini. "We will win the business back company by company." ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.