Ex-Datrontech top salesman to flog girlfriend gift
Raffles Harley Heritage Springer at Making Markets launch
Internet company Making Markets is raffling off its very own managing director’s Harley Davidson in a bid to gain reseller subscriptions. The London-based company is run by former Datrontech PC components business manager - and the channel’s very own Santa - George Evans. Evans aims to get every reseller in the country using the free on-line service of product updates, even if it means losing his Easy Rider image. The £15,000 Harley Heritage Springer Limited Edition, a present from his girlfriend, will be sold through a scratchcard promotion launched by the end of November. When asked why he was raffling off the gift, Evans said: "My girlfriend wants me to be successful. Anyway, I'll probably buy another one next year." We hope he means the motorbike, and not the girl. Evans says every reseller in the channel will get a chance to ride off on his dream machine. The company, also run by commercial director Julia Duthie has a website to keep resellers abreast of the latest distributor and vendor trade offers. Around 25 distributors and vendors pay to publish articles on the website. They include 3Com, Microsoft, Datrontech, CHS and Ideal Hardware. Evans says it enables smaller resellers to read the offers they would normally miss. ®
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