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A year ago: Cyrix becomes Fin Fin couch potato

Company also intros cheap reference platform

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Build a business case: developing custom apps

Just inside the entrance of the convention centre, Cyrix was staging a funny little game at its booth, which seemed to consist of little chips dressed as American football players rushing around a field and scoring. But surrounding this booth, there was plenty more which was far more interesting than the ballyhoo-hoo there. First of all, there seemed to be a reference design for a sub-$500 machine which rather than sit on your desktop, would look more at place in your living room. And, secondly, rather than shout out to the hills that it had won a huge deal with Fujitsu to use its Media GX processor, Cyrix instead just had a Fujitsu Sunlight sitting there. It took The Register a little while to get to the bottom of this latter phenomenon. Just hanging around the stand for a while, we heard a couple of the sales boys explain to a couple of the punters that this was a massive deal and that Fujitsu had really bitten on the GX. That will mean sub-$500 machines available in consumer outlets (if you don't count the monitor, that is) and some will even be sold at cost as a loss leader. Watch out Dixons and PC World in the UK - those 30 per cent margins look like they might be things of the past...®

Build a business case: developing custom apps

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