Feeds

AOL buys PersonaLogic

AOL hopes interactive buying guide developer will give it a lead in e-commerce

  • alert
  • submit to reddit

Internet Security Threat Report 2014

AOL is to buy decision-making help software developer PersonaLogic and its interactive buying guides for an undisclosed sum. PersonaLogic creates buying guides which users can explore to help them find the right products for them. Essentially, the technology creates personalised profiles which it matches along with user prompts against product databases. The company licenses the technology to Web sites, such as computershopper.com, which uses it to provide an interactive PC buying guide. AOL already uses the technology for a series of guides. Its purchase of the company behind that software will allow it to increase the range of guides it offers and link them to e-commerce sites. The idea is, Web-based business will be keener to work with AOL than rival services, specifically Internet portals, because it can provide them with customers that are more suited to their products and services -- a precision marketing deal, in other words. So the big question will be whether AOL keeps the technology to itself or continues PersonaLogic's licensing programme. If licensing is to continue, the company hasn't yet made it clear how the technology will be branded. AOL will be rolling out PersonaLogic-based services across its US and international services, including CompuServe. It will also continue development of the technology. ® See also Netscape buys Web marketing company

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.