Feeds

AOL buys PersonaLogic

AOL hopes interactive buying guide developer will give it a lead in e-commerce

  • alert
  • submit to reddit

Remote control for virtualized desktops

AOL is to buy decision-making help software developer PersonaLogic and its interactive buying guides for an undisclosed sum. PersonaLogic creates buying guides which users can explore to help them find the right products for them. Essentially, the technology creates personalised profiles which it matches along with user prompts against product databases. The company licenses the technology to Web sites, such as computershopper.com, which uses it to provide an interactive PC buying guide. AOL already uses the technology for a series of guides. Its purchase of the company behind that software will allow it to increase the range of guides it offers and link them to e-commerce sites. The idea is, Web-based business will be keener to work with AOL than rival services, specifically Internet portals, because it can provide them with customers that are more suited to their products and services -- a precision marketing deal, in other words. So the big question will be whether AOL keeps the technology to itself or continues PersonaLogic's licensing programme. If licensing is to continue, the company hasn't yet made it clear how the technology will be branded. AOL will be rolling out PersonaLogic-based services across its US and international services, including CompuServe. It will also continue development of the technology. ® See also Netscape buys Web marketing company

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
UK.gov pushes for SWIFT ACTION against nuisance calls, threatens £500k fines
DCMS seeks lowering of legal threshold to fight rogue firms
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.