Feeds

Intel Inside ad agency loses Intel consumer business

Could this be the end of the bunny ads? We sure as hell hope so...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Pic courtesy of Apple

Intel has withdrawn its consumer advertising business from Salt Lake City, Utah-based Euro RSCG DSW Partners, the company that devised the abyssmal 'dancing bunnies' ads and popularised the 'Intel Inside' slogan. Responsibility for promoting the Great Satan of chips to the great unwashed will now go to long-winded New York agency Messner Vetere Berger McNamee Schmetterer/Euro RSCG. DSW will continue handling Intel's Internet and business-to-business advertising. That suggests the company wasn't unhappy with DSW's work. The fact that Messner is a $100 million organisation employing 800 staff (compared to $28 million and 190 people at DSW) suggests Intel reckons it time to take its consumer advertising into the big league. DSW was disappointed by Stan's move, but understood it, said company partner and manager of day-to-day operations, John Dahlin, quoted in

The Salt Lake Tribune

. "If you look at it from the client's point of view, this is a necessary step," he said. He admitted the loss of revenue resulting from Intel's action was "significant", but he refused to comment on the exact figure. According to Dahlin, the move necessitated the loss of 11 jobs from DSW's Salt Lake office and 12 more from its San Francisco operation. Ironically, though, DSW and Messner are both subsidiaries of Euro RSCG -- it owns 70 per cent of DSW. Ad agencies are notoriously resistant to taking on old campaigns with new clients, but given this link between Messner and DSW, we may not have seen the last of the bunnies after all. Damn. ®

Click for more storiesClick for story index

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
DVLA website GOES TITSUP on day paper car tax discs retire
Welcome to GOV.UK - digital by de ... FAULT
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.