Feeds

HP touts reseller-friendly ecommerce

New roles will not spell "death of the middleman"

  • alert
  • submit to reddit

Reducing security risks from open source software

Hewlett-Packard is entering the e-business arena with a hybrid programme that uses its brand strength to court customers while still relying on the channel to fulfil orders. The reseller referral system, that enables users to order products and services by price and location, is part of HP's new European e-business strategy and includes three web sites aimed at specific customers groups. For top enterprise customers, Electronic Solutions Now provides a secure site giving access to specialised HP information, tools and services. HP Commerce Center is aimed at small and medium-sized companies and enables customers to select and buy products and services from HP resellers. HP Expo, currently a consumer information-only site, is to be developed into an e-commerce site which will also be fulfilled by HP's channel. While the introduction of these new programmes will create a more direct relationship between HP and its customers, the company is at pains to point out that this will not threaten the existence of HP's 72,000 European channel partners. "HP's new business strategy will not mean the death of the middle man," said Per Hogberg, HP's European e-business program manager. "To make e-business as successful as possible will mean a change in the roles and responsibilities between HP and its partners," he said. The company also announced that it intended to double its European channel partners' Return on Capital Employed (ROCE) from the current rate of 20 per cent to 40 per cent. Work on this is scheduled to begin next February. Neil McCarthy, marketing manager for Basilica -- one of HP's most active UK resellers -- said he welcomed the move and saw no problems in the short term with the new arrangements. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.