Feeds

Apple targets low-income families as iMac sales decline

Mac maker offers hire purchase scheme. Look out, Radio Rentals, we say...

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Apple has announced a scheme to provide financing for would-be iMac owners with the aim of attracting the many US families who would like to own a computer but can't afford to buy one straight out. The move appears well timed -- market research suggests demand for the consumer Mac is waning. According to ZD Market Intelligence (ZDMI), US iMac sales in September were 50 per cent down on those recorded in August, the month in which the machine was launched. Last month sales slipped even further. The data was compiled from interviews with Apple resellers. Of course, this should come as no surprise given the huge promotional campaign Apple ran for the launch, a campaign that has long since wound down. Equally, initial demand for the machine was way ahead of what you might expect for a new PC -- so if you start above average, its not hard to predict that you might end up below average some way down the line. ZDMI analyst Aaron Goldberg complained about the iMac's price, lack of floppy drive and relative paucity of software, but these are old arguments, largely proved redundant by the machine's overall success to date. The question really is whether the machine will ultimately win support outside of Apple's traditional user base. As Dataquest analyst Scott Miller has compared iMac buyers to VW Beetle buffs: "It's like those peope who ran out and bought the first Beetles. At some point you run through those buyers and you have to get that next generation of user." This is where the finance plan comes in. The deal allows buyers to take away in iMac for a $29.99-a-month payment over a total of 67 months -- over five and a half years -- which sounds a lot but isn't the far beyond the lifespan of most home machines. And Apple is specifically aiming for lower income homes -- "our programme is targeted to people earning down to $15,000 a year," said interim CEO Steve Jobs -- who are even less likely to upgrade quickly. The only snag is the increasing availability of PCs as cheap as $599, so Apple will have some persuading to do. However, its ad spend over the holiday season will be significant, according to CFO Fred Anderson, so it will be interesting to see if price or profile wins out in the end. ® Click for more stories Click for story index

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.