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Schadt faces bankruptcy

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The cutthroat German PC market has claimed another prominent victim, in the form of system builder Schadt ComputerTechnik. The company was presented with a bankruptcy petition on October 28. Based in Ludwigsburg, near Stuttgart, Schadt turns over more than £100 million a year, and sells its PCs in more than 70 retail outlets throughout Germany. The company sells under Proline and Topline brands. The company is named after its founder and MD Karl-Heinz Schadt and employs 780 staff, according to Dun & Bradstreet. Germany is Europe's biggest and most competitive market. Unusually, indigenous brands dominate the market--Compaq for example ranks only tenth biggest PC supplier in the country. But German PC vendors have never been noted for their profitability. Siemens, Germany's biggest manufacturer, is looking to offload its Augsburg PC plant( capable of producing 1.4 million PCs a year). And loss-making Munich-based Vobis AG, Germany's pioneer assembler/retailer is still up for sale after CHS Electronics Inc. recently pulled out of a $660-million deal to buy the company. ®

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