Feeds

CAP proposes stamp of approval for Web advertising

'Trustmark' to indicate legal, decent, honest and truthful ads -- when they can find some...

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The advertising industry's self-regulation organisation, the Committee of Advertising Practice (CAP) is proposing a scheme to ensure UK Internet advertising is, in the words of the law, "legal, decent, honest and truthful". The CAP's plan is to institute a kind of kite-mark for banner ads, used to indicate those companies whose advertising has follows the CAP's code of practice and Advertising Standards Authority (ASA) rulings. Complaints against Web advertising would be investigated by the ASA, with the possibility that persistent offenders would be ejected from the scheme and be prevented from advertising on sites hosted by members of ISP bodies such as the London Internet Exchange (Linx) and the Internet Service Providers Association (ISPA). Ultimately, persistent or deliberately misleading advertisers would be referred to the Office of Fair Trading for legal action under the Control of Misleading Advertisements Regulations 1988. The CAP is inviting consumer organisations, the advertising industry and interested parties to comment on its proposals, published on its Web site. "Statutory control of the Internet is virtually impossible, but the Net lends itself well to a system of self-regulation and consumers can have confidence in the advertising they respond to on the site if it is seen to be legal, decent, honest and truthful," ASA Director General Matti Alderson says on the organisation's Web site. The CAP's proposed scheme makes that idea a reality, said an ASA spokesman. ® Click for more stories Click for story index

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.