Feeds

Intel seems to be developing cunning MMX3 channel plan

The prices on the tablecloth say it all...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A senior Intel executive would tonight neither confirm nor deny that his company was changing its channel strategy and selling 370-pin Celerons complete with motherboard and other integrated features. But Intel has to do something to recover the situation, given that AMD has wooed its distributor channel tactically and strategically. Mike Aymar, director of Intel US' platform operation and who heads up the Katmai microprocessor family, did, however, say that his company was actively wooing the channel. A source close to Aymer (ie. sitting three people away from him) said that Intel had realised that competitor AMD had gained some channel partners because of its previous strategy. Aymar was adamant that Intel had several plans up its sleeves. He would not say whether those included extra MMX instructions (MMX3), but explained that Intel’s engineers were capable of adding that kind of functionality to the chip. The engineers could add as many as they wanted, he claimed. That would give them an edge over companies like AMD and Cyrix, he suggested. Intel could not drop its prices to a situation where it would lose money, he agreed, and illustrated this by drawing on the table of the Chinese restaurant in Chinatown. That tablecloth in full... AMD, as usual, was totally unavailable for comment, being occupied in buying ever more sophisticated tape recorders, said a source. ® Click for more stories Click for story index

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.