Feeds

Intel seems to be developing cunning MMX3 channel plan

The prices on the tablecloth say it all...

  • alert
  • submit to reddit

Intelligent flash storage arrays

A senior Intel executive would tonight neither confirm nor deny that his company was changing its channel strategy and selling 370-pin Celerons complete with motherboard and other integrated features. But Intel has to do something to recover the situation, given that AMD has wooed its distributor channel tactically and strategically. Mike Aymar, director of Intel US' platform operation and who heads up the Katmai microprocessor family, did, however, say that his company was actively wooing the channel. A source close to Aymer (ie. sitting three people away from him) said that Intel had realised that competitor AMD had gained some channel partners because of its previous strategy. Aymar was adamant that Intel had several plans up its sleeves. He would not say whether those included extra MMX instructions (MMX3), but explained that Intel’s engineers were capable of adding that kind of functionality to the chip. The engineers could add as many as they wanted, he claimed. That would give them an edge over companies like AMD and Cyrix, he suggested. Intel could not drop its prices to a situation where it would lose money, he agreed, and illustrated this by drawing on the table of the Chinese restaurant in Chinatown. That tablecloth in full... AMD, as usual, was totally unavailable for comment, being occupied in buying ever more sophisticated tape recorders, said a source. ® Click for more stories Click for story index

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.