Gateway touts leasing at couch potatoes
Old PCs for new and Aladdin and the Lamps...
Gateway Plc is running a TV campaign promoting it's inelegantly-named Your:)Ware programme, a PC leasing package aimed at the consumer marketplace. Aileen McCracken, Gateway's consumer segment manager, said: "Your:)Ware takes the build-to-order model one step further… and consumers can choose a PC that suits their needs and on what financial terms." She said that almost 60 per cent of customers who buy a PC purchase additional software in the first month of owning their system, so Gateway is offering a range of software bundles from £50, including games, business, reference and education. It claims that users will save an average of £150 per bundle. Customers can finance new PCs on a monthly repayments basis, trading them in at two to four years, and using the residual value against a new PC. Gateway won't make value forecasts at the time of purchase, and trade-ins will be based on the Ziff Davies guide to PC residuals. No commitment to a set rate, but Gateway said the current interest is 18.9% in the UK, 15.4% in the Republic of Ireland. Depending on the hardware and software options, it calculates that a Pentium II-based home computer and software costs around £29 per month. It is planning a similar programme for the small and medium business sector.
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