Feeds

Gateway touts leasing at couch potatoes

Old PCs for new and Aladdin and the Lamps...

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Gateway Plc is running a TV campaign promoting it's inelegantly-named Your:)Ware programme, a PC leasing package aimed at the consumer marketplace. Aileen McCracken, Gateway's consumer segment manager, said: "Your:)Ware takes the build-to-order model one step further… and consumers can choose a PC that suits their needs and on what financial terms." She said that almost 60 per cent of customers who buy a PC purchase additional software in the first month of owning their system, so Gateway is offering a range of software bundles from £50, including games, business, reference and education. It claims that users will save an average of £150 per bundle. Customers can finance new PCs on a monthly repayments basis, trading them in at two to four years, and using the residual value against a new PC. Gateway won't make value forecasts at the time of purchase, and trade-ins will be based on the Ziff Davies guide to PC residuals. No commitment to a set rate, but Gateway said the current interest is 18.9% in the UK, 15.4% in the Republic of Ireland. Depending on the hardware and software options, it calculates that a Pentium II-based home computer and software costs around £29 per month. It is planning a similar programme for the small and medium business sector.

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.