Feeds

Netscape's Barksdale sees growth of thousands of specialist portals

So are the handful of big portals in trouble? Interesting thought...

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Is Yahoo! doomed? That's certainly one possible conclusion of what NetScape president and CEO Jim Barksdale was saying at the launch of the company's new Custom Netcenter service yesterday. Today, he says, we have just a few 'custom portals' like Yahoo!, which have become major Web hubs, while the Custom Netcenter drive will allow businesses and ISPs to create "thousands of specialised portals." If Barksdale is right, that should mean that site traffic levels should flatten out between a lot of different sites which offer things that particular sets of customers want. This would clearly impact traffic on the handful of major portals we have today, and suggests - again, if Barksdale's right - that outfits like Microsoft and Disney who're determined to make it in portals are throwing their money away. Maybe, maybe not. One point to bear in mind is the fact that Netscape, for most of this year, has been telling us it's beefing-up its Web operations to challenge the likes of Yahoo! So Barksdale executes U-turn? Not exactly. The point of Custom Netcenter is that although it allows corporate customers, ISPs and so on to produce their own specialist portals, what they'll really be doing is personalising these portals using the raw materials, services, content, stock quotes and so on, alongside their own content. All of the Netcenter stuff they use is the sort of stuff that a portal needs to have in order to compete, so if Netscape has spotted a valid trend, then these resources will also allow other portals to join in. Provided their systems are set up to do it, of course. If not, they'll have an expensive time of it while they turn the tanker. Barksdale's pitch certainly seems logical, given that most people know what they want most of the time, and don't want a huge miscellaneous pile of stuff. So adequate personalisation for individuals will be a useful development, as will adding value to specialised 'mini-portals.' ® Click for more stories

Internet Security Threat Report 2014

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.