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Memory giant Viking Components is planning to set up an authorised reseller programme across Europe while doubling its manufacturing capacity in Dublin, as a result of sales growth. Viking has confirmed it is talking to its distributors, including CHS, Actebis, Ingram and Northamber about qualifying resellers for an authorisation scheme to be launched in Q1 next year. The programme will enable resellers to receive marketing funds, promotions, direct customer service support and direct access to Viking through toll-free numbers. "It will help us create more pull through and increase market share at the reseller level," said Dave West, Viking's European managing director. The company's facility in Dublin will be finished by the end of this year. As well as being a manufacturing plant, it will also house a test centre using testing equipment from Crimble Micro Test and Hewlett-Packard. Despite Far Eastern memory makers struggling in what has been a flat market this year, Viking claimed its sales have flourished in recent weeks and now it is looking forward to meeting increased demand through its improved Dublin centre. "We need to keep pace with demand while trying to maintain standards," said Dave West. "The testing units will also give us an extra dimension. Testing modules on these two units validates the design integrity and correlates the results. "This is critical for the new generation of high speed memories like PC-100, where even the slightest variance in timing or smallest signal degradation will cause severe problems at the system level." The H-P and CMT testers are both capable of testing new memories including Fast Page Mode, EDO, SDRAM, 100MHz SDRAM and DDR. ® Click here for more stories

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