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Entegra appoints Hudson to build European USB channel

USB market ripe for picking

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USB company Entrega Technologies has appointed former US Robotics managing director Clive Hudson as vice president and general manager. The appointment coincides with the company's drive into Europe and the setting-up of a European headquarters in Reading. Hudson joins Entrega after seven years with modem maker USR and will spearhead the company's attack on the European market. "More and more USB products are coming on stream," he said, "Consumers will love it and resellers will like the reduction in returns on USB peripherals." Entrega launched alongside Windows 98 and its products include four and seven port USB hubs, translucent iMac hubs, PCI upgrade kits and USB to parallel printer converters. Vice president David Murray claimed that, with 80 per cent of PCs on retail shelves now containing a USB port, the market will soon be ripe for picking. "There is a moment of truth approaching in the retail business, which is an opportunity for a new company like Entrega to fill gaps in the overall USB strategy." USB solutions have received wide-ranging criticism in the past mainly due to a lack of support for legacy peripherals. Murray denies that this is a problem and added that Entrega, though its connectors has a connectivity solution to older parallel port devices.® Click here for more stories

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